6. 79% of companies believe customers want SMS/text support. (ICMI)
7. SMS sees an engagement rate 6-8 times higher than email marketing.
8. 90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)
9. Mobile offers are redeemed 10x more frequently than print offers. (Source: eMarketer)
10. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (Pew Internet)