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Wheaties Pays Tribute to Texas Western's 1966 Champs
Special-Edition Package Recognizes First All African-American Starting Lineup to Win the National Basketball Title, in Conjunction with Disney's Forthcoming Movie ''Glory Road''

General Mills
November 29, 2005

EL PASO, Texas--(BUSINESS WIRE)--Nov. 29, 2005--Wheaties will commemorate the 40th anniversary of Texas Western College's historic national basketball championship with a special-edition package unveiled during a press conference this morning at the school, which is now known as the University of Texas at El Paso. The team was the first ever to win the national championship with an all African-American starting lineup.

The Miners defeated the heavily favored Kentucky Wildcats in the national championship game on March 19, 1966, forever changing the landscape of college athletics in this country.

"This is a great tribute to the team and recognizes how they were able to rise to the many challenges they faced," said Don Haskins, the Hall of Fame coach who led Texas Western to the championship. "Not only that, but it's also very gratifying to see the many changes that have taken place in the past 40 years. Knowing that our team contributed to that progress makes all the struggles seem worthwhile."

"This team's ability to triumph despite innumerable obstacles is an inspiration for all of us," said Wheaties Marketing Manager Eric Treschuk. "It is an honor and a privilege to feature this team on the Wheaties box and recognize their place in history."

The package features numerous images from that memorable season. Players Willie Worsley, Nevil Shed, Harry Flournoy Jr. and Coach Haskins are featured on the front of the box. The back panel features a photo of the 1966 championship team and also includes images of Haskins and players David Lattin, Willie Cager, and Bobby Joe Hill. Package copy was written by ESPN college basketball analyst Dick Vitale. The new 18-ounce Wheaties package will be available nationally by mid-December.

In addition, the box highlights Walt Disney Pictures' "Glory Road," which chronicles the team's inspirational accomplishments during the 1966 season. "Glory Road" is produced by Jerry Bruckheimer, directed by James Gartner, and stars Josh Lucas as legendary Coach Don Haskins. The film will be released nationwide on January 13, 2006.

Launched in 1924, Wheaties is the No. 1 whole-grain wheat flaked breakfast cereal in the country. The brand began its association with sports in the mid-1930s with a sign on the left field wall at Nicollet Park near downtown Minneapolis. General Mills' broadcast deal with the minor league Minneapolis Millers on WCCO Radio included the large signboard that Wheaties would use to introduce its new ad slogan: "Wheaties--The Breakfast of Champions." From that rather humble beginning, Wheaties has built a heritage that includes many of the greatest athletes of all time