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SAMSUNG Gears up to Provide Unprecedented Wireless Equipment Technology Support for the Olympic Torch Relay and Olympic Winter Games
Samsung delivers 8,000 Olympic Winter Games mobile phones with new “WOW” technology to Torino 2006 to ensure successful operation of Games this February

By Press Release
November 5, 2005

In 100 days, sport fans around the world will celebrate the beginning of the Torino 2006 Olympic Winter Games. Samsung Electronics, Worldwide Olympic Partner in the Wireless Telecommunications Equipment category and Presenting Partner of the Torino 2006 Olympic Torch Relay, has committed its strongest support yet to the Olympic Games.

“We are ready and excited to help our partners at the IOC and TOROC make the Torino 2006 Olympic Winter Games as one of the smoothest and most successful events ever,” said Jong Yong Yun , Vice Chairman and CEO of Samsung Electronics. “We are counting down to the launch of the historic Olympic Torch Relay that will travel through all of Italy beginning December 8, spreading excitement for the Games.”

For Torino 2006, Samsung has increased the number of official Olympic Winter Games phones it will provide to organizers, staff, volunteers, athletes and media to 8,000. Later this month, Samsung will complete the delivery of the SGH-D600 mobile phones, its latest flagship handset, which features the state-of-the-art mobile information service, Wireless Olympic Works (WOW). WOW provides officials with crucial, up-to-the-minute information and services critical to running the Games. Staff will be able to access schedules and results of events, update the medal count, receive medalists biographies, information on venues and weather, and group messaging from TOROC headquarters to on-site personnel.

“TOROC greatly appreciates Samsung's commitment to enhancing the Olympic Games with its leading technology.” said Valentino Castellani , President of TOROC, commented,, “Samsung's mobile technology will enable thousands of staff members and volunteers to communicate quickly and efficiently about the operation of the Games.”

As the Presenting Partner of the Torino 2006 Olympic Torch Relay, Samsung is providing over 1,900 people from around the world a once-in-a-lifetime experience to run with the Olympic Flame. The company selected inspiring individuals, who embody the Olympic spirit, from thousands of sport fans who applied to various promotions as Samsung torchbearers. Starting from Rome on December 8, the Olympic Flame will be carried 11,300km by more than 10,000 participants before it arrives in Torino for the Opening Ceremony on February 10. For the first time, Samsung also will provide WOW's special wireless phone services to help organizers of the Relay.

n December, in Piazza Solferino, the heart of Torino 's historic city center, Samsung will begin building the Olympic Rendezvous at Samsung (OR@S), a must-see pavilion that has attracted more than 2.1 million Olympic spectators since its inception at the 2000 Sydney Games. OR@S features a Spectator Center , where fans can enjoy special exhibits, daily live entertainment and a showcase of Samsung's latest wireless products and mobile phones. Fans will have the opportunity to meet Olympic athletes, including skiing legend Alberto Tomba ( Italy ), Samsung's Global Athlete Ambassador, and current athletes competing in the Games. OR@S also houses the popular Athlete Center -- a private home away from home where Olympic athletes can relax with their families and make free phones calls to friends back home. The OR@S in Torino will be the largest built by Samsung for any Games.